Guides
Loyalty guides for independent shops
How loyalty works in a small business, which formats exist, and what is worth measuring. Written for the person behind the counter.
Loyalty card examples that work in a small shop
Four loyalty card formats explained with real examples, and how to pick the one that fits your margin and how often people come back.
Read the guideLoyalty programmes: what they are, the types, and what to measure
What a loyalty programme actually solves in a small shop, the types that exist, the three metrics that matter, and the mistakes that sink it.
Read the guideHow to create a digital loyalty card for your shop
What you need to move from a cardboard card to a digital pass in Apple and Google Wallet, what it costs, and how long it takes to have it running.
Read the guide